Combining modern design with traditional quality 7d offers contemporary menswear that keeps its beauty over time. Designer Philippe Poelman’s search for the right balance in clothing is inspired by the feel clothing evokes when worn in real life. Based in Belgium, 7d’s attention to quality and detail is shared with highly specialised mills in England, Italy and Japan and with craftsmen and quality manufacturers in the EU. 7d aims to give wardrobe staples an intangible quality of grace and pleasure.